Who Am I?
My name is Canaan Baker — also known as The Confidant Coach! I discovered life coaching on the way to becoming a licensed counselor. My advisor suggested I pursue a Master of Arts in Human Services Counseling with a concentration in Life Coaching from Liberty University, and once I graduated, I started offering one-on-one goal, career, and life coaching — helping people build the discipline to chase what they wanted, and work through the disappointment that can derail them along the way.
Around that same time, I launched my self-coaching book, The Disciplined Dreamer, along with Inspire Attire. The merchandise took off more than the one-on-one coaching did, so I decided to leave coaching behind altogether and put that energy into finishing my counseling licensure instead. Today, as a licensed counselor, my focus stays on the books and Inspire Attire — one-on-one coaching isn’t something I offer anymore.
Time spent guiding clients toward their goals taught me something I couldn’t unlearn: sometimes the barrier is discipline. Sometimes it’s the opposite — dreams worn down by disappointment, which is what led me to write my second book, The Disenchanted Dreamer. Inspire Attire carries that same idea into everyday life — wear the reminder, not just read it. Every hoodie, tee, and mug carries a piece of what these books are about, so the mindset stays with you even on the days you don’t pick one up.
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